Instagram and Messenger chatbots: a business guide
How to prepare an omnichannel inbox for social messages with AI, business knowledge and human follow-up.
In this article6
Explore TRIVU Chat features and plans
Start with the message, before automation
Someone sees a product on Instagram and asks about its features. Another person arrives from Facebook and asks about opening hours through Messenger. Although their channels differ, both need an answer consistent with your offering.
List common questions for each channel. Distinguish published information from what needs team review, such as confirming availability or negotiating terms. Do not turn an assumption into an automatic answer.
What an omnichannel inbox adds
An omnichannel inbox centralizes conversations from connected channels. Your team can work from one place instead of checking several applications for pending inquiries.
TRIVU Chat supports WhatsApp, Messenger, Instagram and web chat. Plus includes all four channels and CRM, 5,000 AI replies and two users for $69 USD a month. Pro includes all channels, 10,000 AI replies and four users for $97 USD a month.
Give the AI context
Prepare product or service descriptions, FAQs and service policies. TRIVU Chat supports files, links and text, plus multiple knowledge bases per agent. Avoid documents that mix current information with expired promotions.
Test questions that actually arrive through social channels: “Where are you?”, “How does it work?” or “Can I speak to someone?”. Review answers with your team and update sources when your business changes.
Continue with people and follow-up
Define who receives inquiries needing a person and what your service hours are. TRIVU Chat supports human handoff and teams with roles; your process should make ownership clear.
If a conversation becomes a sales opportunity, organize follow-up in the CRM according to your plan. For example, an inquiry can move to review and then to proposal. These are work stages, not a sales guarantee.
Practical checklist
- Identify Instagram and Messenger questions
- Prepare sources without expired information
- Choose a plan by channels and users
- Define human handoff and follow-up
Frequently asked questions
Are Instagram and Messenger in TRIVU AI?
TRIVU AI includes WhatsApp. Plus and Pro include WhatsApp, Messenger, Instagram and web chat.
Can I organize knowledge for my agents?
TRIVU Chat supports multiple knowledge bases per agent. Organize the information each agent needs and test its answers.
Put your business knowledge to work.
Explore the features and plans, then create your standalone TRIVU Chat account.
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